Enbridge on the defensive with $5-million advertising blitz

Nanaimo Daily News

Enbridge on the defensive with $5-million advertising blitz

Chris Genovali And Emma Gilchrist, Special

Published: Monday, July 09, 2012

There’s a good chance you’ve seen the new Enbridge television advertisements by now; the warm and fuzzy cartoon animation with the soothing soundtrack and the family strolling down what looks like the yellow brick road, overlaid by a saccharine narration assuring the audience that the company’s oil pipeline and supertanker project is “more than a pipeline, it’s a path to our future.”

Actually it’s all part of a pacification campaign Enbridge has launched in an attempt to qualm the legitimate fears British Columbians have around the spectre of some 225 oil tankers, carrying oilsands crude from Alberta, annually navigating the narrow, rocky channels and inlets of the Great Bear Rainforest and pipelines crossing over 1,000 streams and rivers.

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