|

Enbridge on the defensive with $5-million advertising blitz

Nanaimo Daily News

Enbridge on the defensive with $5-million advertising blitz

Chris Genovali And Emma Gilchrist, Special

Published: Monday, July 09, 2012

There’s a good chance you’ve seen the new Enbridge television advertisements by now; the warm and fuzzy cartoon animation with the soothing soundtrack and the family strolling down what looks like the yellow brick road, overlaid by a saccharine narration assuring the audience that the company’s oil pipeline and supertanker project is “more than a pipeline, it’s a path to our future.”

Actually it’s all part of a pacification campaign Enbridge has launched in an attempt to qualm the legitimate fears British Columbians have around the spectre of some 225 oil tankers, carrying oilsands crude from Alberta, annually navigating the narrow, rocky channels and inlets of the Great Bear Rainforest and pipelines crossing over 1,000 streams and rivers.

To read the full article please visit the Nanaimo Daily News website.

Become a Raincoaster

Giving to Raincoast enables you to protect what you love most.

For 25 years, Raincoast has been furthering biodiversity conservation in BC. Thanks to your generous donations, among many other accomplishments, we have been able to end commercial trophy hunting of large carnivores in over 38,000 square kilometers of the Great Bear Rainforest, begin acquiring forest land in order to protect threatened Coastal Douglas-fir ecosystems, aid recovery of endangered Southern Resident killer whales by restoring Chinook salmon habitat, and establish a university research lab dedicated to applied conservation science. Strong partnerships are integral to our success.

Our efforts need to be maintained and advanced, now more than ever. As the biodiversity and climate crises collide, your support allows us to continue to make tangible conservation gains. 

Biodiversity protection is the most important gift we can give the next generation. Join us as a Raincoaster today!