Launching Raincoast’s photography ethics

At Raincoast we are committed to only using images and video that are ethically obtained. We have now published our Photography Ethics Policy to guide both our acquisition and use of photography, whether for use on our website, social media platforms, printed materials or other uses. We will only use images from others that we feel align with these guidelines and we invite your feedback.

We believe that a photographer or videographer should not just consider ethics when capturing media, but should embody them at the core of their work. A photographer is in constant relationship with, and should be accountable to, the people and animals they interact with.

Being respectful at all times before, during, and after a shoot helps to ensure we maintain a healthy and mutually beneficial relationship between the subject and photographer and that people’s stories are told with consent and collaboration and that the safety and conservation of the wildlife and the places they call home are put first.

Please consider sharing this guide, referencing it on your own site and sharing via social media. We look forward to your feedback.

You can help

Raincoast’s in-house scientists, collaborating graduate students, postdoctoral fellows, and professors make us unique among conservation groups. We work with First Nations, academic institutions, government, and other NGOs to build support and inform decisions that protect aquatic and terrestrial ecosystems, and the wildlife that depend on them. We conduct ethically applied, process-oriented, and hypothesis-driven research that has immediate and relevant utility for conservation deliberations and the collective body of scientific knowledge.

We investigate to understand coastal species and processes. We inform by bringing science to decision-makers and communities. We inspire action to protect wildlife and wildlife habitats.