At Raincoast we are committed to only using images and video that are ethically obtained. We have now published our Photography Ethics Policy to guide both our acquisition and use of photography, whether for use on our website, social media platforms, printed materials or other uses. We will only use images from others that we feel align with these guidelines and we invite your feedback.
We believe that a photographer or videographer should not just consider ethics when capturing media, but should embody them at the core of their work. A photographer is in constant relationship with, and should be accountable to, the people and animals they interact with.
Being respectful at all times before, during, and after a shoot helps to ensure we maintain a healthy and mutually beneficial relationship between the subject and photographer and that people’s stories are told with consent and collaboration and that the safety and conservation of the wildlife and the places they call home are put first.
Please consider sharing this guide, referencing it on your own site and sharing via social media. We look forward to your feedback.
Become a Raincoaster
Giving to Raincoast enables you to protect what you love most.
For 25 years, Raincoast has been furthering biodiversity conservation in BC. Thanks to your generous donations, among many other accomplishments, we have been able to end commercial trophy hunting of large carnivores in over 38,000 square kilometers of the Great Bear Rainforest, begin acquiring forest land in order to protect threatened Coastal Douglas-fir ecosystems, aid recovery of endangered Southern Resident killer whales by restoring Chinook salmon habitat, and establish a university research lab dedicated to applied conservation science. Strong partnerships are integral to our success.
Our efforts need to be maintained and advanced, now more than ever. As the biodiversity and climate crises collide, your support allows us to continue to make tangible conservation gains.
Biodiversity protection is the most important gift we can give the next generation. Join us as a Raincoaster today!