BC Ferries pulls anti-wolf cull ads after complaint

Raincoast Conservation says BC Ferries’ reasons for pulling the ad “stretch the bounds of credibility.”

By All Points West, CBC News Posted: Nov 05, 2015 7:43 PM PT Last Updated: Nov 07, 2015 2:53 PM PT

The Raincoast Conservation Foundation is incredulous after a single passenger complaint caused BC Ferries to review and then pull the group’s anti-wolf cull ads from BC Ferries property.

The ads feature a photo of a wolf in a field and messages like “Unscientific. Unethical. Unwarranted.” describing the cull.

BC Ferries spokesperson Deborah Marshall says the ads were reviewed after a passenger complained, and then were pulled.

“At BC ferries we aim to have all of our advertising on our ships and at our terminals appropriate for all audiences,” she said. “With this particular ad, we did get a customer complaint about it, so we reviewed it and we did deem it controversial and political. So we pulled the ad down.”

Raincoast executive director Chris Genovali says BC Ferries’ explanation for pulling the ad “would seem to stretch the bounds of credibility.”

To read the full article please visit the CBC News website.

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Coastal wolf with a salmon in its month.
Photo by Dene Rossouw.