Raincoast is a team of conservationists and scientists empowered by our research to protect the lands, waters and wildlife of coastal British Columbia. We Investigate to understand coastal species and processes. We Inform by bringing science to decision makers and communities. We Inspire by building a vision of stewardship for this fragile coastline. Our vision for coastal British Columbia is to protect the habitats of umbrella species. We believe this approach will help ensure the survival of all species and ecological processes that exist at different scales. Raincoast uses rigorous, peer-reviewed science, applied ethics and grassroots activism to further our conservation objectives. We call this approach ‘informed advocacy’ and it is unique amongst conservation efforts.