Crossroads assembles a wide range of information from a variety of sources to present an overview of an important component of BC’s economy. The information and analysis relate to revenue figures for those industries relying on the presence of grizzly bears: grizzly hunting (as a component of guide outfitting) and grizzly viewing (as a component of ecotourism). BC currently receives considerably greater revenue from viewing grizzly bears than from hunting them. For ecotourism operations involving grizzly viewing, total revenues directly attributable to the presence of grizzlies are approximately $6.1 million ($CDN) annually. Guide outfitting operations with a grizzly hunt component, in comparison, generate about $3.3 million dollars from grizzly hunting activities.